A loyalty programme for independent hotels
Chains have points; independents can too. How a simple loyalty programme brings guests back to your direct channel.
Big chains use loyalty programmes to keep guests booking direct. Independent hotels and small groups can do the same — without a complicated scheme.
Keep it simple
- Points on every direct stay
- Points redeemable at checkout
- Member rates for signed-in guests
Make it visible
Show guests how many points they will earn on the booking page, and their balance in the guest portal. A visible reward is a reason to book direct next time.
Share it across your group
If you run more than one hotel, one balance across the group keeps guests in your family of properties.
See loyalty programme.
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