Why a guest dashboard matters
Most guest questions after booking are simple: what did I book, what do I owe, can I add breakfast, can I change the date. A dashboard answers them without a phone call — and turns each visit into a chance to sell something the guest actually wants.
Upsell vs in-stay marketing
Upsell happens before arrival, when guests plan their trip: early check-in, transfers, dinner reservations, experiences. In-stay marketing happens while they are at the hotel: spa slots, dining offers, activities for tomorrow. Both work best when they are relevant and easy to buy.