Your direct rate, on Google.
Show your own website's price where guests search, and send them straight to your booking engine.
What you get with Google Hotels.
Rates on Google
Your direct price listed alongside the OTAs.
Straight to you
Guests land on your booking engine with dates filled in.
Measured
GA4 and Meta Pixel on every booking page.
Your official site, next to the OTAs.
Guests comparing prices on Google see your own website's price and go straight to your booking engine.
- Direct price in the comparison
- Dates carried through to your booking engine
Questions about Google Hotels
What is Google Hotels?
Google's hotel search, where guests compare prices from hotels and OTAs.
Does my direct price appear on Google?
With Google Hotels connected, your own website's price can appear alongside the OTAs.
Where do guests land?
On your goDirects booking engine, with their dates filled in.
Why does Google Hotels matter for direct bookings?
Many guests compare hotel prices on Google. Showing your own price there sends them straight to your website.
Does Price Match help on Google?
Yes. When your direct price is the lowest, it stands out in the comparison.
Can I track bookings from Google?
Yes. GA4 and Meta Pixel can be added to every booking page.