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Dynamic pricing

Rates that move with demand.

Set rules once and let rates respond to occupancy, lead time and dates — always inside the limits you choose.

ARI Studio · Flexible RateRatesAvailabilityBulkSeasons
Holiday season · 15–19 Oct
RoomFri 10Sat 11Sun 12Mon 13Tue 14Wed 15Thu 16
Deluxe King9501,0509509509501,2501,250
Deluxe Twin595650595595595790790
Premium King750820750Closed750980980
Sea View Villa1,9002,1001,9001,9001,9002,4502,450

What you get with Pricing Studio & Dynamic Pricing.

Occupancy rules

Raise or lower rates as rooms fill up.

Lead-time rules

Price differently for bookings made far ahead or close in.

Date rules

Weekends, events and holidays priced on their own.

Guardrails

Minimum and maximum rates that no rule can break.

How it works

How Pricing Studio & Dynamic Pricing works.

  1. 1

    Start from base rates

    Rules adjust from the rates you set.

  2. 2

    Add rules

    Occupancy, lead time and date conditions.

  3. 3

    Set guardrails

    A floor and ceiling no rule can break.

  4. 4

    Preview and publish

    See the effect in the grid before it goes live.

Pricing Studio: see it before it goes live.

Model a change across rooms and dates, see the result in the grid, and publish when you are happy with it.

  • Preview before publishing
  • Works with seasons and derived plans
  • Changes logged in history
Rules

Simple rules, switched on or off.

Each rule has a condition and an adjustment. Turn rules on for the season and off again in one click.

  • Occupancy, lead time and date conditions
  • Percentage or fixed adjustments
  • Floor and ceiling on every night
Dynamic pricing rules3 active
Occupancy above 80%Raise rates by 12%
Occupancy
Booked 60+ days aheadLower rates by 8%
Lead time
Friday and SaturdayAdd AED 120
Dates
Last 3 days, below 50%Lower rates by 15%
Occupancy
Floor AED 650 · Ceiling AED 2,400
FAQ

Questions about Pricing Studio & Dynamic Pricing

Will dynamic pricing override my manual rates?

Rules adjust from your base rates and respect the minimum and maximum you set. Fields owned by a connected PMS stay locked.

What can a pricing rule depend on?

Occupancy, lead time and dates such as weekends or events.

Can a rule push my price too high or too low?

No. A floor and ceiling apply to every night.

Can I switch rules off?

Yes, each rule can be turned on or off at any time.

Does dynamic pricing change OTA rates too?

Rate changes in goDirects can flow to connected channels through the channel manager, depending on how your channels are set up.

What is the difference between Pricing Studio and dynamic pricing?

Pricing Studio lets you model and preview a change before publishing; dynamic pricing rules apply adjustments automatically based on conditions.

See goDirects on your own hotel.

A 30-minute walkthrough with your rooms, rates and policies.

Book a demo