Direct booking for hotel groups: one site, one guest
How hotel groups can run one group website, cross-sell between properties and share loyalty — while each hotel keeps its identity.
Hotel groups have an advantage OTAs can’t copy: more than one great place to stay. The challenge is showing that to guests on the direct channel.
One group site
A group website on your own domain lets guests search every property at once, each with its own prices, photos and brand.
Cross-sell when a hotel is full
If a guest’s first choice is sold out, show the sister hotels. That booking stays in the group instead of going to an OTA.
Shared loyalty
One points balance across the group gives guests a reason to stay with you again — in any of your hotels.
Brand control
Each property keeps its own colours, logo, domain and content, while the group shares reporting and loyalty. See groups & multi-property and hotel groups.
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