Why the direct price should be the lowest
Most guests who find a hotel on an OTA visit the hotel's own website before booking. If the price there is higher, or the same, they return to the OTA. A clearly lower direct price is the simplest reason to book with you.
How Price Match stays safe
You set a floor per night, a maximum discount and the number of days ahead to cover. Nights with only a few rooms left can be skipped. Price Match works through a direct-only offer on your website, so the rates you send to OTAs stay as they are.
Measuring the result
The direct funnel shows how many guests saw the comparison card, how many clicked through, and the revenue those bookings produced. Horizon coverage shows how many nights you are currently the lowest.